Côte d'Azur Vibes and Joyful Energy

Pep’s is synonymous with the Côte d’Azur, champagne bubbles, vibrant celebration colors, and an infectious sense of positive energy.

Founded by Martine Benssoussan in Cannes, Pep’s is a French brand that has captured the essence of Mediterranean luxury. Today, the brand offers beachwear and chic, sexy, and glamorous dresses that enchant international customers from Dubai to Moscow, from the Gulf countries to the United States.

Inspired by the chic beaches of the French Riviera and iconic Mediterranean cities like Cannes, Monaco, Saint-Tropez, Sardinia, Saint-Barth, and Miami, Pep’s collections embody the spirit of these legendary locales.

Crafted in France with the finest fabrics—such as toile de Jouy and gingham prints—the dresses also showcase the country’s renowned craftsmanship. Pep’s exclusive prints are designed in-house, with each dress made from 100% cotton and available in various lengths to cater to diverse and unique women.

The designs are versatile, offering casual elegance for daytime outings, whether on a boat, by the pool, or on a chic beach in Cannes or Mykonos, and transforming into glamorous evening wear.